At Kumba.ai , we’ve built a platform that generates highly realistic ad videos for any brand, any use case — period. I’m genuinely proud of what our team has built.
The hesitation I keep running into
Lately, several brands we’ve engaged have shown a strange reluctance to use AI-generated videos in their ads. The reasoning goes something like this: “Meta and Google penalize ads that use AI video.”
Every time I hear this, I’m stumped — because the logic simply doesn’t hold up.
What I actually found when I dug in
I did a fair amount of research, and nowhere do these platforms state that AI videos get suppressed. The only real requirement is disclosure: label your content as AI-generated if it is. That’s the whole policy. No hidden penalty, no algorithmic downgrade — just a tag.
There’s also a bigger structural reason this claim doesn’t make sense. Meta and Google have poured well over $100 billion combined into building foundational AI models — including video generation. Why would either company turn around and punish advertisers for using the very technology they’ve bet their futures on? That’s not just unlikely, it’s circular logic that undermines itself.
So where did the fear come from?
One of the most-cited examples floating around the internet is an AI-generated image of a monk riding a crocodile through floodwaters in Thailand. It was misleading, potentially panic-inducing during an actual natural disaster, and Meta removed it — appropriately so.
But here’s the thing: platforms have always removed misleading content like this. Long before AI video existed, a manually edited or morphed video making the same false claim would have been flagged and taken down just the same. The issue was never “this was made with AI.” The issue was that it was deceptive and harmful.
The real rule hasn’t changed
Good content — AI-made or human-made — isn’t banned. It can absolutely go viral, get high engagement, and perform well, provided it resonates with the audience. That’s always been the bar. Nothing about AI changes it.
And let’s not forget: an ad is an ad. It always carries some degree of extrapolation, hyperbole, and imagination — that’s part of what makes advertising fun and effective in the first place.
The real choice in front of you
Let your imagination run wild, AI-assisted or not. The actual decision as a business owner isn’t “should I use AI” — it’s this:
Do you want a high-quality, realistic video for $10 in 10 minutes, or the same caliber of output for $1,000 and 10 days?
That’s the choice. Make it wisely.